My Promotional Postcard Process
By Maple Lam
First, I search for an ideal Kodak moment through doodles.
My thumbnails are tiny and at times illegible to others, but the composition slowly takes shape. Once I land on something, I use it as a base for the draft.
I then redraw the piece on watercolor paper and start coloring my final artwork.
Sometimes I do additional color studies. For this piece, I dived straight into final with a pretty clear vision in my head how the color should look like. (Sometimes I screw up too when I do this without color studies, and I will have to start over by redrawing the piece on a new sheet of watercolor paper.)
Aaaaand here is the final artwork.
Here are more wonderful blog posts on promo postcards:
• Art Director Giuseppe Castellano, on the importance of postcards: goo.gl/Oqb2ii
• Author-illustrator Jen Betton, on Self-Promotion: goo.gl/WmvG1O & goo.gl/RRmHVe
Hope you enjoy reading my process!
Maple Lam loves creating characters and constructing worlds around them. When she is not illustrating or writing children's book, she is either reading books in a local Los Angeles library, or playing badminton with good friends. You can check out more of Maple's work via her website at www.maplelam.com. You can also find her on Twitter at @MapleLam and Instagram at @MapleLam.
Maple’s latest illustrated picture book, TWO GIRLS WANT A PUPPY, published by HarperCollins Children’s Book, is now available at all major booksellers!
Barnes and Nobles: http://goo.gl/Eg5AuL